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The Most Popular Halloween Costumes Of 2023

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Halloween is coming and it's coming fast, and if you want to know what everyone will be dressed up as this year, Google’s Frightgeist is back to help. The tech company’s annual microsite uses search data to reveal the top costumes in the country, as well as regionally.

The biggest surprise of the year may be that Taylor Swift doesn’t make the top 20, but she is 22nd.

So what does top the list then? If you're looking here you go

The 10 Most Popular Costumes of 2023

  1. Barbie
  2. Princess
  3. Spider-Man
  4. Witch
  5. Fairy
  6. Wednesday Addams
  7. Dinosaur
  8. Cowboy
  9. Ninja
  10. Bunny

The Most Popular Couples Costumes:

  1. Barbie and Ken
  2. Mario and Luigi
  3. Bonnie and Clyde
  4. Cosmo and Wanda
  5. Lilo and Stitch

The Most Popular Family Costumes:

  1. Addams Family
  2. Toy Story
  3. Mario
  4. Flintstones
  5. Monsters Inc.

The Most Searched Dog Costumes

  1. Chucky
  2. Spider
  3. Cow
  4. Scooby Doo
  5. Stitch

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